A comment on a previous post about the machinations of "Expelled" financial backer Walt Ruloff got me thinking about the general willingness of Hollywood to repackage films to their audience, often to the point of being misleading.
A good example is the Roger Corman movie "The Terror" (1963) which starred an aging Boris Karloff and young up-and-comer Jack Nicholson. Karloff only appears in about a third of the movie, which is a mishmash of footage shot by different directors and only later assembled into something like a story line by Corman himself. It's a pretty bad movie, and has been released under more than one title. When it was originally sold to the American audience, it featured a poster of Boris's head lurking menacingly behind a stylized spider web. Nicholson's name is buried at the bottom of the poster, but it is in fact a young and energetic Nicholson who carries the action as the film's protagonist. People who were looking for a starring vehicle for Karloff were probably disappointed.
Later, after 'Easy Rider' (1970) made Nicholson a star, the film was re-released to video with a cover that shows Nicholson kneeling over an ingenue, receiving equal billing with Karloff, whose visage is now reduced to (apparently) a set of eerie eyes. But, again, any young person who was looking to see another movie with the characteristic Nicholson sensibility (rakishly sly and iconoclastic) would've been terribly disappointed if they rented this film. Nicholson at this stage of his career is no different from (this is gonna hurt) Kerwin Matthews or John Kerr.